Archive for Wednesday, January 9, 2008

Survey on board’s agenda

January 9, 2008

The De Soto USD 232 Board of Education will take another step Monday toward finding out what its patrons really want.

At their meeting Monday, board members will review questions that will be included on the $13,800 scientific survey they approved 6-1 in November.

Ken DeSieghardt from DeSieghardt Strategic Communications developed a survey designed to pull information from voters that will guide the board on how to best manage the district's growth. The information would help the board form future bond issues.

To get a reliable sample, DeSieghardt said he would contact 400 patrons who would adequately represent the district. For example, he would contact more people in areas with more residents even if he already had a large enough sample, he said in November. Only heads of households who are registered voters and who know they live in the district will be surveyed by phone. Calls will be from 7 to 9 p.m. during the week and from noon to 6 p.m. on the weekend.

The district last had a survey two years ago, but it was not scientific, said Alvie Cater, district communication's director. Patrons received postcards from the district asking them to go online to answer survey questions. About 750 responses were recorded, but there was not a way to prevent respondents from completing the survey more than once, Cater said.

A scientific survey was last performed in the district in July 2002. A random sample of 302 registered voters was conducted. About 75 percent of those contacted agreed to participate in the survey.

Monday's meeting starts at 6 p.m. at the District Administrative Building.


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