Archive for Thursday, March 2, 2000

Committed to community

March 2, 2000

Hello, DeSoto.

Today's DeSoto Explorer has a new look and a new staff.

But one thing that isn't new is the commitment former owners Bert and Vickie Hull have shown to make DeSoto's hometown newspaper local, relevant and interesting.

Your new Explorer is being delivered with attention to detail and a commitment to our readers that we will do three things every week.

First, we will give you a newspaper that is an honest, accurate and fair reflection of our community.

This company's constant commitment to our readers is that we will give you information that's meaningful to your lives.

You don't live in Kansas City, so we're not going to cover Kansas City unless it's a story that affects DeSoto residents.

Week after week, we hope you'll feel that we've treated the issues and people we cover fairly and accurately.

If you see a story that has inaccuracies, we want to know about it. If you think we haven't totally investigated all sides of a story, let us hear about it.

Community journalism is a two-party commitment. The paper's responsibility is to deliver the news clearly, fairly and accurately. The community's responsibility is to let us know when we do something right or wrong.

I'll try to hold you to the commitment as much as I do our staff.

Second, we will be involved in DeSoto residents' lives from birth to death.

We want to know about our newest residents and celebrate the miracle of life, and we want to be there for you when life ends.

The newspaper isn't just about birth announcements and obituaries though; it's also about what happens between those times.

You'll see our reporters at grade-school picnics and high school sports events.

We'll cover the building of the new high school and the first graduation. We'll look for the feature stories inside the classrooms. We'll be there to ask the what-next questions that inevitably will follow. We'll cover new business openings and retirement parties.

If something is happening in DeSoto, you have my commitment it will be in The Explorer.

Finally, you have my commitment that we'll never be perfect. Conversely, I don't believe in making mistakes; I believe in growth. The day we believe we can't improve our entire organization is the day I leave this newspaper.

We have 52 moments of truth a year with you.

Every week is precious and has to be treated as an opportunity to get better. I want the people at your newspaper to strive to be the best in the country.

The only way we can do this is through continued growth and development. We're half the newspaper today that we will be in six months.

My pledge to you is that we will try to keep improving each week. We'll get better; and I hope you'll keep reading to see us grow with you and this community.

Thank you for inviting us into your home. We're excited to be here and become a part of your lives. We'd love to hear what you think should be in your paper.

We may be the new neighbors, but we're looking forward to becoming old friends.

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